Switch takes on advertising visibility campaign for Gauteng Tourism

Switch has recently been appointed to create an advertising visibility campaign for Gauteng Tourism, highlighting the kinds of positive experiences that tourists can have in Gauteng’s townships.

Rainer Pabst, general manager at Switch says, “We are thrilled to be appointed to create a campaign that promotes these very local and very relevant South African experiences. From an advertising and creativity perspective, this job is a dream brief.”

Gauteng Tourism believes that Switch is the ideal agency for the job, having carried out high profile design and advertising works for various high-end tourism companies as well as for the 2010 FIFA World Cup.

“As demonstrated in their Bid Proposal and supporting portfolio of evidence, we believe that Switch has the in-house talent and vision to create a campaign that sells the vibrancy and excitement that our townships offer,” says Adrian Amod, Director Brand Management at Gauteng Tourism. “We’re looking forward to seeing their unique expression of our offering.”