IMPERIAL is one of the leading companies listed on the JSE, but research highlighted that there was little understanding of the depth and breadth of the company’s offerings. Switch was tasked with developing a comprehensive communications strategy for the corporate brand. Building on a new position of “Leaders in Mobility” and a new message of “Look at life in kilometres”, Switch developed a campaign for the brand that featured TV commercials, radio commercials, and out-of-home print, digital and internal staff communication. The first ad campaign launched in April 2013.

Imperial Canteen Identity and Collateral